Once upon a time there was this oil tycoon who decided to buy a newspaper because he didn't like what was written about his company. All the reporters for that newspaper left in disgust when they found out they were now owned by the rich oil tycoon.The oil tycoon decided he didn't need journalists, he could hire anyone he wanted, and that is just what he did!
First the oil tycoon hired his son as the editor. The oil tycoon could not be seen editing his own newspaper and the only other person he could trust with his good name was his son. The oil tycoon's son hired his drinking buddies as a board of directors, and they in turn hired their barfly girlfriends as secretaries.
Occasionally, the oil tycoon's son would be seen hanging out in the corner booth at some lounge surrounded by his friends and flatterers, and he would take his cigar out of his mouth and say "Hey kid, you wanna be a reporter?" to some numbskull scrap scrounger that jumped at the chance to be a gopher for a nickel.
So the newspaper was swarming with Gin headed high-rollers and their flatterers. They soon saw that another, more reputable paper was gaining popularity. Since circulation was dropping, the paper was losing money, so the oil tycoon's son decided to start charging for advertising just to keep the paper solvent. Later, the Advertising men gathered for a toast at the bar and hailed the dawn of paid advertising.
The newspaper's circulation was still falling, and the oil tycoon threatened to disown his son if he didn't do something quick. So the oil tycoon's son hired the Advertising Men to "shine-up" the news stories.
Soon the oil tycoon's newspaper became the most popular, and the more reputable newspapers had to start charging for advertising, and sensationalizing their news stories until the day finally arrived when news became totally extinct.
The End